With over 10 years of experience in production, I have honed my skills in crafting compelling and engaging content across various platforms, including social media, blogs, and video platforms.
My expertise in creating a variety of captivating content allows me to effectively communicate the intricacies of the material of the video while maintaining a strong connection with the target audience. I have a deep understanding of pace, composition, and the desires of viewers. By leveraging my knowledge and creative abilities, I strive to create content that not only informs but also inspires and entertains.
I am highly proficient in utilizing various content creation tools and software, including Adobe Creative Suite, Final Cut Pro X, and content management systems. My attention to detail, strong organizational skills, and ability to meet tight deadlines enable me to produce consistent and high-quality content in a fast-paced environment. I’m comfortable lighting sets, mixing audio, operating cameras, working within multi-camera sequences and directing talent, and also enjoy collaborating with crew team members.
For Preppy Kitchen, I successfully managed and executed content strategies that result in increased website traffic, social platform subscriptions and followers, viewership and engagement along with brand awareness. I creative direct, shoot, edit, color correct and manage all of the brand’s creative assets across all social media platforms. As the first employee of this company, I was initially tasked with increasing YouTube subscriptions and leading all online video content production. Within my first year, subscriptions grew from 50,000 to 1,000,000. I also lead the strategic positioning and reformatting for the brands Meta and TikTok content, driving growth for those platforms’ audiences as well. Today, the channel has over 3.7 million YouTube subscribers and is pacing to reach 400,000,000 views by July.